5 Fatal Pay-Per-Click Mistakes You Never Want to Commit

    Pay-per-click advertising is a powerful yet rather cheap way of promoting your products and services when utilized properly. It allows business entities to reach a wider market by drawing people from huge search engines to their sites, making more solid the chance of closing a purchase deal. However, when tactlessly done, PPC ads can be fatal to a business. Here are some PPC mistakes that can bring on disastrous effects.


    You drew in visitors that never became customers

    One of the biggest mistakes when using pay-per-click ads is sending throngs of visitors to your site that never became clients. This usually happens when an interested buyer who clicked on your ad is redirected to your homepage and is forced to navigate through your website to find that particular product he was intending to buy. Remember, having to navigate through your site can bring frustration to your prospective clients, and frustration often causes these potential buyers to leave. You didn’t gain anything and yet you have to pay for these visits. To avoid this, use a link to specific product pages rather than links to your home page.

     I’m a Better Mom for Making Mistakes
    I’m a Better Mom for Making Mistakes

     

    You sent your prospective buyers to a contact page

    Forcing visitors to fill out contact forms for email-newsletters can be just as frustrating as forcing them to navigate through your website. The longer these visitors are kept away from the information they are seeking the greater the frustration they feel and the smaller your chances are of closing a deal.

    Your keywords are too broad and unspecific

    Taking chances on broad-match searches can bring in a lot of visitors but not actual clients to your site. You end up paying more money for your ads than what you expected to earn. While using just about every related word in the dictionary promise huge traffic potential to your site, you also run the risk of bringing uninterested visitors who happened to accidentally type in one of your keywords while looking for an entirely different product.

    You failed to include negative keywords

    A very effective way of excluding irrelevant searches is providing negative keywords to your ads. These will help weed out people who might be looking for products or services other than what you offer. For example, you might want to add the word free as a negative keyword since you don’t want people to be looking for the same product for free.

    Top 5 Interview Mistakes Millennials Make
    Top 5 Interview Mistakes Millennials Make

    You did not run a split-test on your ads

    Split run testing is a very helpful technique to determine how simple variations in your ads can spell a huge difference in audience responses. It involves showing specific versions of your ads to different sections of your target audience. This way you are able to determine which one works best and will bring about the greatest return on investment.

    Learn to avoid these fatal mistakes and you will have a more defined target market. Remember that a few really interested buyers are a lot better than volumes of random site visits. The more specific your market for your pay-per-click ads is, the higher your click-through rate will be and the greater your earnings also will be.

    5 Ways to Prevent Outliving Your Retirement Savings

    Retirement is just one of the transitions that people go through in their lifetimes. Retirement can be emotionally and financially daunting. You have to make sure that your funds are enough for the rest of your life. You can’t say how long you’re going to live, so it’s best to be prepared. Save as much as you can before retirement. You also have to manage your finances properly. You don’t want to put yourself in a difficult situation where you will live longer than your savings. Here are 5 ways to avoid outliving the money you have saved for retirement:

    1. Try to increase Social Security payments

    You can get Social Security payments for the remainder of your life and it therefore plays an important role so that you don’t outlive your retirement savings. So try to increase the payments you can get. You can do this through a number of ways. Start claiming only when you’re 70 years old or claim spousal payments.

    1. Manage your pension properly

    There are some workers that are very fortunate to be provided with pension by their employers. If you have this kind of pension, make sure that you manage it properly. Pensions are now being given in lump-sum amounts, and you can easily lose everything if you’re not careful with the way you spend your money.

    Don’t Outlive Your Money During Retirement!
    Don’t Outlive Your Money During Retirement!
    1. Withdraw your money systematically

    If you are disciplined, you won’t withdraw too much and end up outliving your savings. Limit your withdrawals to 4 percent per year. This way, you’ll still have enough money even if your other investments fail. You’ll also have money to leave to your heirs.

    1. Consider investing in immediate annuities

    By handing out a part of your retirement savings to an insurance company, you can get payments every month for the rest of your life. Some annuities are quite high, and there’s a chance that you will no longer have money to pass on to your heirs. Then again, an annuity is still a good way to invest your money because you’ll have predictable income for your remaining years. It doesn’t matter how long you live.

    1. Pay off your mortgage

    Dealing with your mortgage as soon as possible gives you extra funds that you can use on other expenses. Also, in case of emergencies, you can rely on the equity of your house. A reverse mortgage or a second mortgage may be obtained should the need arise.

    5 Ways to Avoid Outliving Your Retirement Savings
    5 Ways to Avoid Outliving Your Retirement Savings

    You have to enjoy retirement the way others do. And one way to ensure that you’ll have a happy retirement is to have enough money. So stick to the ways mentioned above and be wise when spending and investing your savings. This is how you’ll have a worry-free and enjoyable retirement.

    Want To Stay Fit? Check Out the Best Smartphone Apps

    With the technology that we have now, there are a lot of ways to make your life easier. If you have a smart phone, you could do a lot of things without leaving the comfort of your home. A lot of Apps can help you workout as well.

    Most of the fitness apps are for free. You may pay a little more for upgrade features to improve more on your fitness workout. And also a great feature that included for smart phone is the calorie counter. With just one text away you could get calorie counter result, before and after workout. Here are 5 great apps to choose from:

    EDMONDO SPORTS TRACKER

    This specifically designed for runners, bikers. It has GPS trackers that help you on your route and record your lap time. With the help of Google map it will make your daily jog more fun. It has an upgrade for $3.99 that will add up with heart rate sensor and pedometers.

    Available for: iPhone, Blackberry and Android

    CALORIE COUNTER MyNetDiary

    This apps has been design to help you track you calorie, nutrition intake, and your exercise. This will help you control your intake, thru the help of charts and graphs. Working out should be combined with proper nutrition.

    3 fitness apps you need right now
    3 fitness apps you need right now

    This app also motivates you, on how far are you from the day that you started working out. All you need to do is scan the bar code of the food packaging or just type the first few letters of the food that you about to eat. This has more 420,000 food database.

    Available for: Android, iPhone

    NIKE TRAINING CLUB

    One of the top sports brand company, also have its own fitness apps. Great part is, it’s for free and has personal trainer included in the apps. It has dozens of workouts from Nike’s professionals, pro-athletes, celebrity trainers.

    This is specifically designed for women.

    Available for iPhone

    A Business Traveler’s Guide to Staying Fit on the Road
    A Business Traveler’s Guide to Staying Fit on the Road

    DAILY BURN

    This has been created for beginners, who are still unsure how much power they need. This free app lets you read, professionally written exercise and wellness articles. This would help you organized your goal and monitor your weight and workouts.

    It has paid add-ons that include food tracker, powerful tracking tools.

    Available for iPhone

    GYMGOAL

    This apps is a full featured aids for workouts, it will teach you different exercises. It has balanced routine that will help you tighten and tones your body. This would also match your bodies’ abilities. It has a rest timer and alerts you if it is time to cool off.

    It has iTunes control that would allow you to play workout music while having your exercise. A paid version is available, and a free version of dumbbell workout.

    Available for iPhone

    JEFIT

    If you choose to focus on cardio, then this app isn’t for you. It you want to be more extreme and hard workout, this apps has been develop to train and track your exercise. It was power packed workouts.

    Available for Android

    There will be a lot of apps that you could choose when it comes to fitness. So, the next time you download fitness apps for your smart phone. Make sure it will match your capabilities and your needs.

    Why Befriending Your Ex Is Not A Good Idea

    Ex -lovers have their own reasons why they broke up. Some prefer to live separate lives for the better. These people sometimes think that being single is happier than being committed to somebody. Whatever the reasons behind that breaking of chains, it is always true that break ups have only two outcomes, sometimes bitterness, and others end up being true friends.

    For many people, befriending your ex is a bad idea because of many things that may possibly occur.

    Inevitable Scenarios When Ex-Lovers Collide

    1) Quarrels

    When ex-lovers have conversations about their bitter past, they end up quarrelling. The blaming, the regrets, and broken trusts are always the causes for these quarrels. Instead building a friendship between the two, things would become impossible because of the unfinished issues they have with their past relationship.

    4 Ways to Befriend Your Ex
    4 Ways to Befriend Your Ex

    2) Regrets

    Some people do have many regrets when they realized that they had let go the best person of their life. When they get to know more about their ex-mate by being friends, on how his/her life changes after the break up, those who made the decision of breaking up would tend to blame themselves for committing the most stupid mistake.

    3) Comparisons

    When these ex-mates have finally moved on having their own new partners, when they become friends, comparisons are expected. This is the common cause of lover’s quarrels. New partners would feel jealous and they sometimes become very suspicious of every move of their partner knowing that his/her partner is befriending people from his/her past.

    4) Trapped

    Some people think that break up is not the end of everything. These people exert efforts in order to befriend their ex just because they cannot move on. They are denying the truth that they are no longer in a relationship and they settled just being friends. This is not a healthy set-up especially for those who are still hopeful. These individuals are trapped in their past and befriending is complicating everything.

    Can You Stay Friends With Your Ex After The Breakup?
    Can You Stay Friends With Your Ex After The Breakup?

    How to Avoid Befriending Your Ex

    If your ex is still haunting you, then you should first assess yourself if you are ready to move on and forget everything. In order to make your plan of not befriending your ex-lover be an effective move to make, then you should convince first yourself that what you are doing is for the good.

    It is never easy to avoid somebody whom you want to be with almost every minute of every day. Try to understand that avoiding your ex means creating a new life without that person and putting him aside as just part of your past.

    Especially when you are in a new relationship, in order not to create any misunderstandings between you too, considering of befriending your ex should not be on your list. This does not mean that you will forget totally all the moments you had with your ex-lover, rather this is just a way of accepting the reality that there are people we meet that ought to be a lesson and not a blessing.

    5 Gadgets You Need – Besides Your Smartphone!

    Smartphones have become a rather big technological breakthrough because well, it’s a smartphone! They’re not just cellphones for you to text and/or call anymore; you could still do that and many more. You could surf the internet, take fair-quality photos, store and save documents, remind you of important errands or dates, and many more! Sometimes we get so engrossed with our smartphones, we don’t realize that there are other gadgets that we may need asides from our beloved smartphones.

    So what exactly are these gadgets we supposedly need besides our smartphones? Well, if you read on, you will find 5 of these needed gadgets that are just as helpful as your smartphones.

    Wireless jams with the Jambox Bluetooth Speaker

    This is a $130 brick-shaped speaker that produces decent audio quality and it’s very easy to bring around anywhere and everywhere. You wouldn’t have to fuss with wires like the ordinary speakers as you just have to connect this little thing with any iPod, laptop, tablet or whatever to play some tunes wherever you go. These are speakers with little to no hassle in carrying around and setting up.

    Way to extend smartphone battery life
    Way to extend smartphone battery life

    This can be purchased in companies like Soundfreaq, Jensen and Logitech.

    Thin and portable MacBook Air

    Though it’s rather expensive with its $1,000 price, the MacBook Air still deems more useful than an iPad. Especially when it comes to work that involves a lot of travelling and going around. Though it doesn’t have as much power as traditional laptops for professional video editors, the MacBook Air is ideal for other professions that involve a lot of computer work.

    Long-lasting good quality router, ASUS Router

    Some people would settle with cheap routers that would eventually break and force them to buy a new, cheap one. This may seem thrifty but it’s not, because buying a dozen cheap routers in a year will definitely be more expensive than just buying one expensive router that will last 10 times longer than the cheap ones. The ASUS Router may be pricey at $130, but it’ll be a good investment and it’s also very easy to setup, fast and reliable.

    Massive file storage with Synology NAS

    It may look a little bulky and intimidating but this is the best way to keep and store your documents if ever you laptop’s storage starts getting overloaded. You could also conveniently store movies and other entertainment files without having to feel sorry for your laptop’s memory. Yes it’s big and it costs $300, but it’s a good way to still keep your files and prevent your laptop from crashing.

    Lates Smart Phone News and Gadget Reviews
    Lates Smart Phone News and Gadget Reviews

    Plan B, the Backup Battery

    Surely everyone’s gone through the feeling of having your phone die in the middle of the day, because let’s face it, smartphones don’t have the battery lives of the gods. Sure we could bring the chargers around but then we would scramble to look for the nearest outlet, and who really wants to deal with the mess of wires? All the more reason you should get a backup battery, which sometimes comes in iPhone cases or keychain accessories.

    Our smartphones will still probably be really important to us, but it’s good to know a few other gadgets that would deem rather helpful for our everyday lives.